Java. Joe. Brew. Whatever you call it, coffee is a fixture in American culture, a heart-warming part of our national diet. With average consumption exceeding 400 million cups a day, America is the leading consumer of coffee in the world, an $18 billion dollar market that secures 90 percent of its production from the third world. While the cost of an average cup now ranges from $1.25 to $2.50 in the US, not counting higher priced gourmet specialty brews, millions of farmers in countries like Nicaragua, Ethiopia and Sumatra, working year ‘round growing the beverage we imbibe, receive but a tiny fraction of that price for their labor. Too often, the multi-national financial machinery that grinds out our richly flavored brew leaves poverty in its dregs.